Flamingo - global insight and brand consultancy

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Marketing to Earth's New Urban Majority

A tectonic shift is re-shaping how the world lives: the Earth's population has tipped from majority rural to majority urban. From Chongqing, to Rio, to Mumbai, millions around the world are creating a new sense of place and self.

06 SEPTEMBER 2011
Home House, 20 Portman Square, London W1H 6LW
8.30 AM to 11.00 AM
Doug Saunders (author of Arrival City) and James Parsons (Flamingo)

BRANDS:
Brand Consulting

All the most successful brands are built on a compelling big idea which resonates profoundly within the category, with people and with the culture.
We helps brands to resonate, not only in the benefits they offer to peop...

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PEOPLE:
ETHNOGRAPHY

Ethnography is show, not tell. It’s about the behaviour and experience of real people in the real world. It’s an immensely rich source of understanding of what’s actually going on.
Ethnography looks at life as it’s...

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CULTURE:
FYI

Our FYIs are periodic bulletins that crystallize our experience and reflections on emerging social and cultural issues.
With captivating reportage and authoritative analysis, Flamingo FYI serves as advanced notice, givi...

WE UNDERSTAND PEOPLE AND BRANDS THROUGH culture TO get to big ideas

Marketing to Earth's New Urban Majority

All the most successful brands are built on a compelling big idea which resonates profoundly within the category, with people and with the culture.We helps brands to resonate, not only in the benefits they offer to peop...

Ethnography is show, not tell. It’s about the behaviour and experience of real people in the real world. It’s an immensely rich source of understanding of what’s actually going on.Ethnography looks at life as it’s...

Our FYIs are periodic bulletins that crystallize our experience and reflections on emerging social and cultural issues. With captivating reportage and authoritative analysis, Flamingo FYI serves as advanced notice, givi...

All the most successful brands are built on a compelling big idea which resonates profoundly within the category, with people and with the culture.
We helps brands to resonate, not only in the benefits they offer to peop...

Ethnography is show, not tell. It’s about the behaviour and experience of real people in the real world. It’s an immensely rich source of understanding of what’s actually going on.
Ethnography looks at life as it’s...

Our FYIs are periodic bulletins that crystallize our experience and reflections on emerging social and cultural issues.
With captivating reportage and authoritative analysis, Flamingo FYI serves as advanced notice, givi...