We help brands to resonate, not only in the benefits they offer to people, but also in the role they play in their lives, the meaning they convey and the beliefs that are attached to them in the wider culture; in that holistic sense, we define a brand’s competitiveness as its cultural resonance.
Our positioning work looks at exploring brands’ deep resonance: How competitive is their benefit? How valuable is their role to people? How deep and rich is their meaning? How strong is their core belief? We look at the past to identify the key building blocks of the brand's DNA; and we look to the future to explore the possibilities the brand could go towards.
But to activate that resonance brands need a compelling idea and a narrative which involves people in their story. We use the building blocks that constitute a brand’s resonance to create a brand story, using archetypes and storytelling tools to distill the core of the brand. And we help brands tell their story, in the most resonant way they can.
In an age where turbulence is the new norm, Flamingo's culture-driven Innovation delivers bigger ideas which truly resonate and are built to last.
Opportunity is created, not found. Flamingo Innovation is about both the art and science of gold-mining what’s possible. It’s about the alchemy of ideas. And tangible, relevant solutions in a constantly evolving world.
We partner with our clients for the long haul, from imagining to scoping, through to development and launch. Sometimes that means reframing possibilities or seeing the right gaps. Sometimes it means reminding a brand of who they are and refocusing on what they truly do best.
We’re good at it because we understand people and cultures. We know how they think, we know how they behave and we know what they like.
This means we can help our clients find and craft potential wherever it lies. We can help them have more good instincts. Be restless. Be bold. And create their own opportunities.
The Brand Action approaches we design are stimulating and inspiring, but have very tangible outcomes. We create transformational spaces to help clients look at their brand from the outside in, understand where they are right now, and discover the place to go next.
Sometimes it can be difficult for a brand to understand its own momentum, to gauge its own value or what might be holding it back. We help organisations get past internal obstacles and think bigger, focusing on solutions and opportunities.
The journey is versatile. It could involve a workshop. A consumer immersion session. A city tour. An Innovation Action Studio, bringing together experts from across the Flamingo network. We guide the process, to help clients push beyond their own boundaries and explore the possibilities.
We’re good at it because we’re strategic thinkers; we speak the same language as our clients; and we have a talent for collaboration and getting the best out of people.
