FLAMINGO

Flamingo events focus on emerging
big ideas from culture and their implications for brands

The new language of consumerism
29 FEBRUARY 2012

Negativity and pessimism permeate Western markets today: economic crises, broken societies, a lost generation. For the first time in decades people can no longer assume a more affluent, secure future. What are the reasons to be cheerful in such straitened times? How do brands create real meaning and value?

Charles Leadbeater, one of the world's leading thinkers on creativity and innovation, joins Flamingo's Group Strategy Director, Jackie Hughes, to tackle how people, culture and brands respond to crisis.

Marketing to Earth's New Urban Majority
06 SEPTEMBER 2011

A tectonic shift is re-shaping how the world lives: the Earth's population has tipped from majority rural to majority urban. From Chongqing, to Rio, to Mumbai, millions around the world are creating a new sense of place and self.

At our Big Ideas Breakfast in September 2011, Doug Saunders, author of Arrival City, showcased how these new urban environments will spark tomorrow’s cultural booms, catapulting millions into emerging middle class prosperity.

Flamingo’s James Parsons explored the opportunities for marketing in this landscape of new audiences, tastes and values.

Mum: A New Archetype
10 MAY 2011

Working mum, Supermum, Tiger mum... the labels are so familiar that we are in danger of missing a more fundamental shift into a new era of motherhood.

Carrie Longton, co-founder of Mumsnet, explored the values, fears and aspirations of modern motherhood through the lens of theMumsnet community.

Kirsty Fuller, co-founder of Flamingo, placed these values in a global context, showing brands the way forward by looking past the motherhood stereotypes to chart the shifts in the motherhood archetype.

The Architecture of Happiness
10 FEBRUARY 2011

Alain de Botton took us on a tour through the philosophy and psychology of architecture, and challenged us to change the way we think about our homes, streets and ourselves.    

Flamingo's Alfie Spencer reminded us it is the places and experiences that a brand creates, rather than simply its image, which make connections with today's consumers. His presentation concluded it has never been more important to consider the spaces in which a brand lives and understand the relationships those spaces help build.

The Future of Work
08 NOVEMBER 2010

Is digital creating a culture of distraction? Is it changing our brains forever? What effect will this have on the workforces, and workplaces, of the future?

Baroness Susan Greenfield talked on the subject, “Will the Brain Still Work in the Future?”
Rob Gray (Google) spoke about, “The Future of Work in a World of Continuous Innovation”.

Identity & The Digital Age: Understanding the Fragmented Consumer
12 JULY 2010

People have always had different parts to their whole, but our digitally-fuelled world has spawned a new and fluid sense of identity. 

Social media has turbo-charged our identity fragmentation. How does this affect how we think about people and their identity? Where does this leave ‘Me’? What are the implications for brands?

Talkin’ ‘Bout My Generation
12 NOVEMBER 2009

Flamingo hosted a breakfast talk by Dr Patricia Moore, a gerontologist and one of the pioneers of the Universal Design movement. Her rare understanding of elders and consumers of all abilities has impacted the quality of products and environments worldwide. Pattie continues to expand our understanding of lifespan consumer needs through the user-centred design research inspired by her Empathic Research Model.

Pattie has been named by ID Magazine as one of The 40 Most Socially Conscious Designers in the world and was selected in 2000 by a consortium of news editors as one of The 100 Most Important Women in America. ABC World News featured Pattie as one of 50 Americans defining the new millennium.